The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Corporate Social Responsibility
Award
Agency
Client
Title
Category
Annual ID
The Wonderland of Artist’s Books
Agency: T-Change Design Studio / Nanjing
Client: Jiangsu Phoenix Fine Arts Publishing House Category: Editorial / Books
Filter Caps
Agency: Ogilvy Colombia / Bogotá
Client: Filsa Category: Innovation / Execution in Design
Filter Caps
Agency: Ogilvy Colombia / Bogotá
Client: Filsa Category: Experiential & Immersive for Good
FAKE MARRIAGE
Agency: Dentsu Creative Taiwan / Taipei + dentsu X Taiwan / Taipei + JILE PRODUCTION / Taipei
Client: Awakening Foundation Category: Public Relations
36 Months 'Raise the age'
Agency: Supermassive / Sydney + FINCH / Sydney
Client: 36 Months Category: Public Relations
IDENTITY BUILDER
Agency: Area 23, an IPG Health Company / New York + StudioRx, an IPG Health Company / New York + Black Madre / Sao Paulo + Shanghai Wanlong Cultural Communication Company / Guangzhong
Client: Zhejiang University Category: Online & Mobile
The story of photo studio
Agency: T-Change Design Studio / Nanjing
Client: Shanghai People's Fine Arts Publishing House Category: Editorial / Books
Animal Alerts
Agency: L&C / New York + SERVICEPLAN GERMANY / Munich
Client: PetPace Category: Innovation / Use of Media in Integrated / Omnichannel
The Freedom Edition
Agency: BETC / Paris + Sovage / Paris + GUM / Paris
Client: Society X RSF (Reporters without borders) Category: Traditional Media Relations
Nano Cooling Film
Agency: Paulus / Seoul + KPR & Associates / Seoul + SeeMe Productions / Karachi
Client: Hyundai Category: Sustainable Development Goals
Black Lights
Agency: AlmapBBDO / Sao Paulo + Dialeto Studio / Sao Paulo + Raw Audio / Sao Paulo
Client: Bradesco Seguros & Empregue Afro/GOMA & Museu Afro-UFBA Category: Promotional / Booklets, Books & Brochures
Memory Shots
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Ho Chi Minh City + AMOK / Mechelen
Client: Kodak Category: Craft / Use of Technology
The Freedom Edition
Agency: BETC / Paris + Sovage / Paris + GUM / Paris
Client: Society X RSF (Reporters without borders) Category: Print & Promotional for Good
IDENTITY BUILDER
Agency: Area 23, an IPG Health Company / New York + StudioRx, an IPG Health Company / New York + Black Madre / Sao Paulo + Shanghai Wanlong Cultural Communication Company / Guangzhong
Client: Zhejiang University Category: Brand Identity
Nano Cooling Film
Agency: Paulus / Seoul + KPR & Associates / Seoul + SeeMe Productions / Karachi
Client: Hyundai Category: Green Pencil
Filter Caps
Agency: Ogilvy Colombia / Bogotá
Client: Filsa Category: Innovation / New Ideas in IP & Product Design
MIDNIGHT RAINBOWS
Agency: SHISEIDO CREATIVE / Tokyo + AOI Pro. Inc. / Tokyo
Client: SHISEIDO Category: Campaigns for Good
The Frontline of Freedom
Agency: FCB / London
Client: HM Government Category: User-Generated Content (UGC)
Black Lights
Agency: AlmapBBDO / Sao Paulo + Dialeto Studio / Sao Paulo + Raw Audio / Sao Paulo
Client: Bradesco Seguros & Empregue Afro/GOMA & Museu Afro-UFBA Category: Books / Booklets / Brochures
Black Lights
Agency: AlmapBBDO / Sao Paulo + Dialeto Studio / Sao Paulo + Raw Audio / Sao Paulo
Client: Bradesco Seguros & Empregue Afro/GOMA & Museu Afro-UFBA Category: Craft / Printing & Paper Craft
Memory Shots
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Ho Chi Minh City + AMOK / Mechelen
Client: Kodak Category: Branded AI / Experiential
Lethal Trends Warning System
Agency: TBWA\Helsinki / Helsinki + Inuits / Helsinki
Client: Mannerheim League for Child Welfare Category: Data for Good
IDENTITY BUILDER
Agency: Area 23, an IPG Health Company / New York + StudioRx, an IPG Health Company / New York + Black Madre / Sao Paulo + Shanghai Wanlong Cultural Communication Company / Guangzhong
Client: Zhejiang University Category: Craft / Data-Driven Personalization
The Freedom Edition
Agency: BETC / Paris + Sovage / Paris + GUM / Paris
Client: Society X RSF (Reporters without borders) Category: Direct Marketing for Good
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Best of Pharma
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Online & Mobile
Ballroom in Focus
Agency: Google Arts and Culture / Paris + Ballroom Throwbacks / Easton + Destination Tomorrow / Bronx + Google Brand Studio / San Francisco
Client: Google Arts and Culture + Destination Tomorrow Category: Campaigns for Good
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Craft / Use of Technology
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Social Media
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Innovation / Use of Media in Social Media
Healing the Healers: Ask a Doctor
Agency: Havas Lynx / Manchester
Client: Doctors in Distress Category: Film
The Brake Room
Agency: McCann New York + Chick-fil-A
Client: Chick-fil-A Category: Public Relations for Good
Lifesaving Radio
Agency: Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro
Client: NextMed Health Category: Radio & Audio
InMySeat
Agency: BETC Paris + Sistafund / Paris + UN Women France / Paris + General Pop / Paris
Client: UN Women France/Sistafund Category: Social Channel / Single Platform
CARL SAGAN MESSAGE
Agency: Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo
Client: INSTITUTO RED BRASIL DO PACTO GLOBAL Category: Low Budget
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA Category: Promotional Items
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Innovation / Use of Media in Pharma
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Craft / Use of Technology
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA Category: Physical Items
Award:
2025 Green Pencil Green Pencil
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Green Pencil
Annual ID:
OS25_GP001E
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
750mph / London
Client:
FIGS
Title:
Anatomy Of A Champion
Category:
Sound Editing
Annual ID:
OS25_MS017S
Award:
2025 Design Bronze Pencil
Agency:
T-Change Design Studio / Nanjing
Client:
Jiangsu Phoenix Fine Arts Publishing House
Title:
The Wonderland of Artist’s Books
Category:
Editorial / Books
Annual ID:
OS25_DE028B
Award:
2025 Design Bronze Pencil
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Innovation / Execution in Design
Annual ID:
OS25_DE044B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Experiential & Immersive for Good
Annual ID:
OS25_EX025B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Ogilvy / Mumbai
Client:
Savlon
Title:
Handwash Legend
Category:
Social Media
Annual ID:
OS25_HW023B
Award:
2025 IP & Product Design Bronze Pencil
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Products for Good
Annual ID:
OS25_IP009B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Physical Products
Annual ID:
OS25_EX018B
Award:
2025 Health & Wellness Merit Award
Agency:
Dentsu Creative Taiwan / Taipei + dentsu X Taiwan / Taipei + JILE PRODUCTION / Taipei
Client:
Awakening Foundation
Title:
FAKE MARRIAGE
Category:
Public Relations
Annual ID:
OS25_HW060M
Award:
2025 Health & Wellness Merit Award
Agency:
Supermassive / Sydney + FINCH / Sydney
Client:
36 Months
Title:
36 Months 'Raise the age'
Category:
Public Relations
Annual ID:
OS25_HW062M
Award:
2025 Health & Wellness Merit Award
Agency:
Area 23, an IPG Health Company / New York + StudioRx, an IPG Health Company / New York + Black Madre / Sao Paulo + Shanghai Wanlong Cultural Communication Company / Guangzhong
Client:
Zhejiang University
Title:
IDENTITY BUILDER
Category:
Online & Mobile
Annual ID:
OS25_HW053M
Award:
2025 Direct Marketing Merit Award
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Brand Partnerships
Annual ID:
OS25_DM105M
Award:
2025 Design Merit Award
Agency:
T-Change Design Studio / Nanjing
Client:
Shanghai People's Fine Arts Publishing House
Title:
The story of photo studio
Category:
Editorial / Books
Annual ID:
OS25_DE059M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
L&C / New York + SERVICEPLAN GERMANY / Munich
Client:
PetPace
Title:
Animal Alerts
Category:
Innovation / Use of Media in Integrated / Omnichannel
Annual ID:
OS25_IG049M
Award:
2025 Public Relations Merit Award
Agency:
BETC / Paris + Sovage / Paris + GUM / Paris
Client:
Society X RSF (Reporters without borders)
Title:
The Freedom Edition
Category:
Traditional Media Relations
Annual ID:
OS25_PR027M
Award:
2025 Sustainable Development Goals Pencil Merit Award
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Sustainable Development Goals
Annual ID:
OS25_SD010M
Award:
2025 Sustainable Development Goals Pencil Merit Award
Agency:
Paulus / Seoul + KPR & Associates / Seoul + SeeMe Productions / Karachi
Client:
Hyundai
Title:
Nano Cooling Film
Category:
Sustainable Development Goals
Annual ID:
OS25_SD012M
Award:
2025 Design Merit Award
Agency:
AlmapBBDO / Sao Paulo + Dialeto Studio / Sao Paulo + Raw Audio / Sao Paulo
Client:
Bradesco Seguros & Empregue Afro/GOMA & Museu Afro-UFBA
Title:
Black Lights
Category:
Promotional / Booklets, Books & Brochures
Annual ID:
OS25_DE070M
Award:
2025 Health & Wellness Merit Award
Agency:
Happiness / an FCB alliance / Brussels + BLISS Interactive / Ho Chi Minh City + AMOK / Mechelen
Client:
Kodak
Title:
Memory Shots
Category:
Craft / Use of Technology
Annual ID:
OS25_HW073M
Award:
2025 Print & Promotional Merit Award
Agency:
BETC / Paris + Sovage / Paris + GUM / Paris
Client:
Society X RSF (Reporters without borders)
Title:
The Freedom Edition
Category:
Print & Promotional for Good
Annual ID:
OS25_PT035M
Award:
2025 Health & Wellness Merit Award
Agency:
Area 23, an IPG Health Company / New York + StudioRx, an IPG Health Company / New York + Black Madre / Sao Paulo + Shanghai Wanlong Cultural Communication Company / Guangzhong
Client:
Zhejiang University
Title:
IDENTITY BUILDER
Category:
Brand Identity
Annual ID:
OS25_HW041M
Award:
2025 Green Pencil Merit Award
Agency:
Paulus / Seoul + KPR & Associates / Seoul + SeeMe Productions / Karachi
Client:
Hyundai
Title:
Nano Cooling Film
Category:
Green Pencil
Annual ID:
OS25_GP006M
Award:
2025 IP & Product Design Merit Award
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS25_IP028M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
SHISEIDO CREATIVE / Tokyo + AOI Pro. Inc. / Tokyo
Client:
SHISEIDO
Title:
MIDNIGHT RAINBOWS
Category:
Campaigns for Good
Annual ID:
OS25_BS042M
Award:
2025 Film & Video Merit Award
Agency:
FCB / London
Client:
HM Government
Title:
The Frontline of Freedom
Category:
User-Generated Content (UGC)
Annual ID:
OS25_FI098M
Award:
2025 Print & Promotional Merit Award
Agency:
AlmapBBDO / Sao Paulo + Dialeto Studio / Sao Paulo + Raw Audio / Sao Paulo
Client:
Bradesco Seguros & Empregue Afro/GOMA & Museu Afro-UFBA
Title:
Black Lights
Category:
Books / Booklets / Brochures
Annual ID:
OS25_PT030M
Award:
2025 Design Merit Award
Agency:
AlmapBBDO / Sao Paulo + Dialeto Studio / Sao Paulo + Raw Audio / Sao Paulo
Client:
Bradesco Seguros & Empregue Afro/GOMA & Museu Afro-UFBA
Title:
Black Lights
Category:
Craft / Printing & Paper Craft
Annual ID:
OS25_DE142M
Award:
2025 Health & Wellness Merit Award
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Brand Partnerships
Annual ID:
OS25_HW068M
Award:
2025 Creative Use of AI Merit Award
Agency:
Happiness / an FCB alliance / Brussels + BLISS Interactive / Ho Chi Minh City + AMOK / Mechelen
Client:
Kodak
Title:
Memory Shots
Category:
Branded AI / Experiential
Annual ID:
OS25_AI011M
Award:
2025 Design Merit Award
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Design for Good
Annual ID:
OS25_DE124M
Award:
2025 Creative Use of Data Merit Award
Agency:
TBWA\Helsinki / Helsinki + Inuits / Helsinki
Client:
Mannerheim League for Child Welfare
Title:
Lethal Trends Warning System
Category:
Data for Good
Annual ID:
OS25_CU041M
Award:
2025 Health & Wellness Merit Award
Agency:
Area 23, an IPG Health Company / New York + StudioRx, an IPG Health Company / New York + Black Madre / Sao Paulo + Shanghai Wanlong Cultural Communication Company / Guangzhong
Client:
Zhejiang University
Title:
IDENTITY BUILDER
Category:
Craft / Data-Driven Personalization
Annual ID:
OS25_HW076M
Award:
2025 Direct Marketing Merit Award
Agency:
BETC / Paris + Sovage / Paris + GUM / Paris
Client:
Society X RSF (Reporters without borders)
Title:
The Freedom Edition
Category:
Direct Marketing for Good
Annual ID:
OS25_DM096M
Award:
2025 Direct Marketing Merit Award
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Direct Marketing for Good
Annual ID:
OS25_DM099M
Award:
2024 Pharma Best of Discipline Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Best of Pharma
Annual ID:
OS24_PH000G
Award:
2024 Pharma Gold Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Online & Mobile
Annual ID:
OS24_PH001G
Award:
2024 Brand-Side / In-House Gold Pencil
Agency:
Google Arts and Culture / Paris + Ballroom Throwbacks / Easton + Destination Tomorrow / Bronx + Google Brand Studio / San Francisco
Client:
Google Arts and Culture + Destination Tomorrow
Title:
Ballroom in Focus
Category:
Campaigns for Good
Annual ID:
OS24_BS004G
Award:
2024 Pharma Gold Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Craft / Use of Technology
Annual ID:
OS24_PH004G
Award:
2024 Pharma Silver Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Social Media
Annual ID:
OS24_PH007S
Award:
2024 Social Media Silver Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS24_SM023S
Award:
2024 Health & Wellness Silver Pencil
Agency:
Havas Lynx / Manchester
Client:
Doctors in Distress
Title:
Healing the Healers: Ask a Doctor
Category:
Film
Annual ID:
OS24_HW011S
Award:
2024 Public Relations Silver Pencil
Agency:
McCann New York + Chick-fil-A
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Public Relations for Good
Annual ID:
OS24_PR018S
Award:
2024 Pharma Silver Pencil
Agency:
Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro
Client:
NextMed Health
Title:
Lifesaving Radio
Category:
Radio & Audio
Annual ID:
OS24_PH009S
Award:
2024 Social Media Silver Pencil
Agency:
BETC Paris + Sistafund / Paris + UN Women France / Paris + General Pop / Paris
Client:
UN Women France/Sistafund
Title:
InMySeat
Category:
Social Channel / Single Platform
Annual ID:
OS24_SM010S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo
Client:
INSTITUTO RED BRASIL DO PACTO GLOBAL
Title:
CARL SAGAN MESSAGE
Category:
Low Budget
Annual ID:
OS24_MI029S
Award:
2024 Health & Wellness Bronze Pencil
Agency:
Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Promotional Items
Annual ID:
OS24_HW022B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
The Monkeys Aotearoa / Auckland
Client:
ASB
Title:
Bagels by BENEE
Category:
Music Videos
Annual ID:
OS24_BE025B
Award:
2024 Pharma Bronze Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Innovation / Use of Media in Pharma
Annual ID:
OS24_PH020B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Craft / Use of Technology
Annual ID:
OS24_EX040B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Physical Items
Annual ID:
OS24_DM031B
