The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Corporate Social Responsibility
Award
Agency
Client
Title
Category
Annual ID
GDC Award 2025
Agency: BY-ENJOY / FUJIAN + Shenzhen Graphic Design Association / SHENZHEN
Client: GDC Award Category: Best of Design & Branding
Birds Never Forget To Fly
Agency: Playmakers / Tbilisi + Enkeny Films / Tbilisi + Heima Production / Tbilisi
Client: PSP Category: Creative Marketer
GDC Award 2025
Agency: BY-ENJOY / FUJIAN + Shenzhen Graphic Design Association / SHENZHEN
Client: GDC Award Category: Brand Identity / System
Fascinating
Agency: The Nine / Shanghai
Client: Shenzhen Tourism Bureau, China Category: Craft / Photography
Weight of Pain
Agency: Synthesis agency / Tashkent + National Agency for Social Protection under the President of the Republic of Uzbekistan / Tashkent + Khabi Media / Tashkent
Client: National Agency for Social Protection Category: Cinematography / Single
Back Home
Agency: Joystick, Costa Rica + Weber Shandwick / Bogota + Del Mate / Miraflores + Kaiju Creators / San Jose
Client: Imperial Category: Innovation / Execution in Brand-Side / In-House
Weight of Pain
Agency: Synthesis agency / Tashkent + National Agency for Social Protection under the President of the Republic of Uzbekistan / Tashkent + Khabi Media / Tashkent
Client: National Agency for Social Protection Category: Direction / Single
Drops of Hope
Agency: FCB / New York + Kimberly-Clark / Chicago + Weber Shandwick / Chicago + Narrative / Los Angeles
Client: Kimberly Clark Poise Category: Design for Good
Forest Carbon - In Tune with Nature
Agency: Design Bridge and Partners / Singapore
Client: Forest Carbon Category: Brand Identity / Rebranding
Birds Never Forget To Fly
Agency: Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client: PSP Category: Film & Video
Marino Uriel: The (Un)forgettable Legend
Agency: Havas Creative Spain / Madrid
Client: Atlético de Madrid / AFEAM Category: Experiential & Immersive for Good
Birds Never Forget To Fly
Agency: Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client: PSP Category: Film & Video for Good
Fascinating
Agency: The Nine / Shanghai
Client: Shenzhen Tourism Bureau, China Category: Craft / Photography
Drops of Hope
Agency: FCB / New York + Kimberly-Clark / Chicago + Weber Shandwick / Chicago + Narrative / Los Angeles
Client: Kimberly Clark Poise Category: Service Design / Customer Experience (CX)
Fascinating
Agency: The Nine / Shanghai
Client: Shenzhen Tourism Bureau, China Category: Craft / Photography
Endangered Species AR Bird Watching Newspaper
Agency: DENTSU INC. / Tokyo + drawrope / Nagoya + Cloud CIRCUS / Tokyo
Client: Chunichi Shimbun Co.,Ltd. Category: Editorial / Magazines & Newspapers
Birds Never Forget To Fly
Agency: Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client: PSP Category: Campaigns for Good
Hearing 1945
Agency: INNOCEAN / Seoul + PLANIT / Seoul
Client: Binggrae & The Ministry of Patriots and Veterans Affair Category: Audio
Hearing 1945
Agency: INNOCEAN / Seoul + PLANIT / Seoul
Client: Binggrae & The Ministry of Patriots and Veterans Affair Category: Craft / Use of Technology
Back Home
Agency: Joystick, Costa Rica + Del Mate / Miraflores + Kaiju Creators / San Jose + Weber Shandwick / Bogota
Client: Imperial Category: Campaigns for Good
The Missing Issue
Agency: Havas / New York + the harris project + Us Weekly
Client: Us Weekly x the harris project Category: Cultural Driver for Good
Birds Never Forget To Fly
Agency: Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client: PSP Category: Cultural Driver for Good
Hearing 1945
Agency: INNOCEAN / Seoul + PLANIT / Seoul
Client: Binggrae & The Ministry of Patriots and Veterans Affair Category: Craft / Use of Sound
Birds Never Forget To Fly
Agency: Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client: PSP Category: TV, VOD, & Online / Over 90 Seconds - Single
Toxic Backfire
Agency: Cheil PengTai Beijing + Cheil Hong Kong
Client: Samsung Category: Gaming for Good
Strings.
Agency: Publicis Conseil / Paris + Iconoclast / Germany + Cabin Edit + Studio Cardinal
Client: Cancer and Careers & Cancer@Work Category: Craft / Art Direction
Birds Never Forget To Fly
Agency: Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client: PSP Category: Direction / Single
Weight of Pain
Agency: Synthesis agency / Tashkent + National Agency for Social Protection under the President of the Republic of Uzbekistan / Tashkent + Khabi Media / Tashkent
Client: National Agency for Social Protection Category: Production Design
Weight of Pain
Agency: Synthesis agency / Tashkent + National Agency for Social Protection under the President of the Republic of Uzbekistan / Tashkent + Khabi Media / Tashkent
Client: National Agency for Social Protection Category: Casting / Actor
Bumpboards
Agency: BETC / Paris + Francine Framboise / Paris + Phantom Punch / Paris
Client: Citroen Category: Sustainability in Out of Home
Bumpboards
Agency: BETC / Paris + Francine Framboise / Paris + Phantom Punch / Paris
Client: Citroen Category: Out of Home for Good
Man's True Best Friend
Agency: Sid Lee + Humane Canada + Toronto Humane Society
Client: Humane Canada + Toronto Humane Society Category: Out of Home for Good
Bumpboards
Agency: BETC / Paris + Francine Framboise / Paris + Phantom Punch / Paris
Client: Citroen Category: Innovation / Use of Media in Out of Home
Back Home
Agency: Joystick, Costa Rica + Del Mate / Miraflores + Kaiju Creators / San Jose + Weber Shandwick / Bogota
Client: Imperial Category: Public Relations for Good
Drops of Hope
Agency: FCB / New York + Kimberly-Clark / Chicago + Weber Shandwick / Chicago + Narrative / Los Angeles
Client: Kimberly Clark Poise Category: Public Relations for Good
The Missing Issue
Agency: Havas / New York + the harris project + Us Weekly
Client: Us Weekly x the harris project Category: Magazine / Single
The Missing Issue
Agency: Havas / New York + the harris project + Us Weekly
Client: Us Weekly x the harris project Category: Print & Promotional for Good
The Missing Issue
Agency: Havas / New York + the harris project + Us Weekly
Client: Us Weekly x the harris project Category: Brand Partnerships
The Wonderland of Artist’s Books
Agency: T-Change Design Studio / Nanjing
Client: Jiangsu Phoenix Fine Arts Publishing House Category: Editorial / Books
Filter Caps
Agency: Ogilvy Colombia / Bogotá
Client: Filsa Category: Innovation / Execution in Design
Filter Caps
Agency: Ogilvy Colombia / Bogotá
Client: Filsa Category: Experiential & Immersive for Good
FAKE MARRIAGE
Agency: Dentsu Creative Taiwan / Taipei + dentsu X Taiwan / Taipei + JILE PRODUCTION / Taipei
Client: Awakening Foundation Category: Public Relations
36 Months 'Raise the age'
Agency: Supermassive / Sydney + FINCH / Sydney
Client: 36 Months Category: Public Relations
IDENTITY BUILDER
Agency: Area 23, an IPG Health Company / New York + StudioRx, an IPG Health Company / New York + Black Madre / Sao Paulo + Shanghai Wanlong Cultural Communication Company / Guangzhong
Client: Zhejiang University Category: Online & Mobile
Award:
2026 Design & Branding Best of Discipline Pencil
Agency:
BY-ENJOY / FUJIAN + Shenzhen Graphic Design Association / SHENZHEN
Client:
GDC Award
Title:
GDC Award 2025
Category:
Best of Design & Branding
Annual ID:
OS26_DE000G
Award:
2026 Creative Marketer Creative Marketer Pencil
Agency:
Playmakers / Tbilisi + Enkeny Films / Tbilisi + Heima Production / Tbilisi
Client:
PSP
Title:
Birds Never Forget To Fly
Category:
Creative Marketer
Annual ID:
OS26_CM002G
Award:
2026 Design & Branding Gold Pencil
Agency:
BY-ENJOY / FUJIAN + Shenzhen Graphic Design Association / SHENZHEN
Client:
GDC Award
Title:
GDC Award 2025
Category:
Brand Identity / System
Annual ID:
OS26_DE001G
Award:
2026 Design & Branding Gold Pencil
Agency:
The Nine / Shanghai
Client:
Shenzhen Tourism Bureau, China
Title:
Fascinating
Category:
Craft / Photography
Annual ID:
OS26_DE006G
Award:
2026 Moving Image Craft & Production Gold Pencil
Agency:
Synthesis agency / Tashkent + National Agency for Social Protection under the President of the Republic of Uzbekistan / Tashkent + Khabi Media / Tashkent
Client:
National Agency for Social Protection
Title:
Weight of Pain
Category:
Cinematography / Single
Annual ID:
OS26_MI002G
Award:
2026 Brand-Side / In-House Silver Pencil
Agency:
Joystick, Costa Rica + Weber Shandwick / Bogota + Del Mate / Miraflores + Kaiju Creators / San Jose
Client:
Imperial
Title:
Back Home
Category:
Innovation / Execution in Brand-Side / In-House
Annual ID:
OS26_BS012S
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
Synthesis agency / Tashkent + National Agency for Social Protection under the President of the Republic of Uzbekistan / Tashkent + Khabi Media / Tashkent
Client:
National Agency for Social Protection
Title:
Weight of Pain
Category:
Direction / Single
Annual ID:
OS26_MI010S
Award:
2026 Design in Advertising Bronze Pencil
Agency:
FCB / New York + Kimberly-Clark / Chicago + Weber Shandwick / Chicago + Narrative / Los Angeles
Client:
Kimberly Clark Poise
Title:
Drops of Hope
Category:
Design for Good
Annual ID:
OS26_DA016B
Award:
2026 Design & Branding Bronze Pencil
Agency:
Design Bridge and Partners / Singapore
Client:
Forest Carbon
Title:
Forest Carbon - In Tune with Nature
Category:
Brand Identity / Rebranding
Annual ID:
OS26_DE018B
Award:
2026 The Indies Bronze Pencil
Agency:
Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client:
PSP
Title:
Birds Never Forget To Fly
Category:
Film & Video
Annual ID:
OS26_ID040B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
Havas Creative Spain / Madrid
Client:
Atlético de Madrid / AFEAM
Title:
Marino Uriel: The (Un)forgettable Legend
Category:
Experiential & Immersive for Good
Annual ID:
OS26_EX021B
Award:
2026 Film & Video Bronze Pencil
Agency:
Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client:
PSP
Title:
Birds Never Forget To Fly
Category:
Film & Video for Good
Annual ID:
OS26_FI036B
Award:
2026 Print & Promotional Bronze Pencil
Agency:
The Nine / Shanghai
Client:
Shenzhen Tourism Bureau, China
Title:
Fascinating
Category:
Craft / Photography
Annual ID:
OS26_PT018B
Award:
2026 Design in Advertising Merit Award
Agency:
FCB / New York + Kimberly-Clark / Chicago + Weber Shandwick / Chicago + Narrative / Los Angeles
Client:
Kimberly Clark Poise
Title:
Drops of Hope
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS26_DA030M
Award:
2026 Design in Advertising Merit Award
Agency:
The Nine / Shanghai
Client:
Shenzhen Tourism Bureau, China
Title:
Fascinating
Category:
Craft / Photography
Annual ID:
OS26_DA041M
Award:
2026 Design & Branding Merit Award
Agency:
DENTSU INC. / Tokyo + drawrope / Nagoya + Cloud CIRCUS / Tokyo
Client:
Chunichi Shimbun Co.,Ltd.
Title:
Endangered Species AR Bird Watching Newspaper
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS26_DE040M
Award:
2026 The Indies Merit Award
Agency:
Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client:
PSP
Title:
Birds Never Forget To Fly
Category:
Campaigns for Good
Annual ID:
OS26_ID101M
Award:
2026 Branded Entertainment Merit Award
Agency:
INNOCEAN / Seoul + PLANIT / Seoul
Client:
Binggrae & The Ministry of Patriots and Veterans Affair
Title:
Hearing 1945
Category:
Audio
Annual ID:
OS26_BE044M
Award:
2026 Branded Entertainment Merit Award
Agency:
INNOCEAN / Seoul + PLANIT / Seoul
Client:
Binggrae & The Ministry of Patriots and Veterans Affair
Title:
Hearing 1945
Category:
Craft / Use of Technology
Annual ID:
OS26_BE070M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Joystick, Costa Rica + Del Mate / Miraflores + Kaiju Creators / San Jose + Weber Shandwick / Bogota
Client:
Imperial
Title:
Back Home
Category:
Campaigns for Good
Annual ID:
OS26_BS045M
Award:
2026 Cultural Driver Merit Award
Agency:
Havas / New York + the harris project + Us Weekly
Client:
Us Weekly x the harris project
Title:
The Missing Issue
Category:
Cultural Driver for Good
Annual ID:
OS26_CD035M
Award:
2026 Cultural Driver Merit Award
Agency:
Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client:
PSP
Title:
Birds Never Forget To Fly
Category:
Cultural Driver for Good
Annual ID:
OS26_CD038M
Award:
2026 Experiential & Immersive Merit Award
Agency:
INNOCEAN / Seoul + PLANIT / Seoul
Client:
Binggrae & The Ministry of Patriots and Veterans Affair
Title:
Hearing 1945
Category:
Craft / Use of Sound
Annual ID:
OS26_EX043M
Award:
2026 Film & Video Merit Award
Agency:
Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client:
PSP
Title:
Birds Never Forget To Fly
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS26_FI074M
Award:
2026 Gaming Merit Award
Agency:
Cheil PengTai Beijing + Cheil Hong Kong
Client:
Samsung
Title:
Toxic Backfire
Category:
Gaming for Good
Annual ID:
OS26_GA017M
Award:
2026 Health & Wellness Merit Award
Agency:
Publicis Conseil / Paris + Iconoclast / Germany + Cabin Edit + Studio Cardinal
Client:
Cancer and Careers & Cancer@Work
Title:
Strings.
Category:
Craft / Art Direction
Annual ID:
OS26_HW044M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client:
PSP
Title:
Birds Never Forget To Fly
Category:
Direction / Single
Annual ID:
OS26_MI040M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Synthesis agency / Tashkent + National Agency for Social Protection under the President of the Republic of Uzbekistan / Tashkent + Khabi Media / Tashkent
Client:
National Agency for Social Protection
Title:
Weight of Pain
Category:
Production Design
Annual ID:
OS26_MI078M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Synthesis agency / Tashkent + National Agency for Social Protection under the President of the Republic of Uzbekistan / Tashkent + Khabi Media / Tashkent
Client:
National Agency for Social Protection
Title:
Weight of Pain
Category:
Casting / Actor
Annual ID:
OS26_MI081M
Award:
2026 Out of Home Merit Award
Agency:
BETC / Paris + Francine Framboise / Paris + Phantom Punch / Paris
Client:
Citroen
Title:
Bumpboards
Category:
Sustainability in Out of Home
Annual ID:
OS26_OH064M
Award:
2026 Out of Home Merit Award
Agency:
BETC / Paris + Francine Framboise / Paris + Phantom Punch / Paris
Client:
Citroen
Title:
Bumpboards
Category:
Out of Home for Good
Annual ID:
OS26_OH065M
Award:
2026 Out of Home Merit Award
Agency:
Sid Lee + Humane Canada + Toronto Humane Society
Client:
Humane Canada + Toronto Humane Society
Title:
Man's True Best Friend
Category:
Out of Home for Good
Annual ID:
OS26_OH066M
Award:
2026 Out of Home Merit Award
Agency:
BETC / Paris + Francine Framboise / Paris + Phantom Punch / Paris
Client:
Citroen
Title:
Bumpboards
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS26_OH076M
Award:
2026 Public Relations Merit Award
Agency:
Joystick, Costa Rica + Del Mate / Miraflores + Kaiju Creators / San Jose + Weber Shandwick / Bogota
Client:
Imperial
Title:
Back Home
Category:
Public Relations for Good
Annual ID:
OS26_PR037M
Award:
2026 Public Relations Merit Award
Agency:
FCB / New York + Kimberly-Clark / Chicago + Weber Shandwick / Chicago + Narrative / Los Angeles
Client:
Kimberly Clark Poise
Title:
Drops of Hope
Category:
Public Relations for Good
Annual ID:
OS26_PR041M
Award:
2026 Print & Promotional Merit Award
Agency:
Havas / New York + the harris project + Us Weekly
Client:
Us Weekly x the harris project
Title:
The Missing Issue
Category:
Magazine / Single
Annual ID:
OS26_PT022M
Award:
2026 Print & Promotional Merit Award
Agency:
Havas / New York + the harris project + Us Weekly
Client:
Us Weekly x the harris project
Title:
The Missing Issue
Category:
Print & Promotional for Good
Annual ID:
OS26_PT026M
Award:
2026 Print & Promotional Merit Award
Agency:
Havas / New York + the harris project + Us Weekly
Client:
Us Weekly x the harris project
Title:
The Missing Issue
Category:
Brand Partnerships
Annual ID:
OS26_PT029M
Award:
2025 Green Pencil Green Pencil
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Green Pencil
Annual ID:
OS25_GP001E
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
750mph / London
Client:
FIGS
Title:
Anatomy Of A Champion
Category:
Sound Editing
Annual ID:
OS25_MS017S
Award:
2025 Design Bronze Pencil
Agency:
T-Change Design Studio / Nanjing
Client:
Jiangsu Phoenix Fine Arts Publishing House
Title:
The Wonderland of Artist’s Books
Category:
Editorial / Books
Annual ID:
OS25_DE028B
Award:
2025 Design Bronze Pencil
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Innovation / Execution in Design
Annual ID:
OS25_DE044B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Experiential & Immersive for Good
Annual ID:
OS25_EX025B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Ogilvy / Mumbai
Client:
Savlon
Title:
Handwash Legend
Category:
Social Media
Annual ID:
OS25_HW023B
Award:
2025 IP & Product Design Bronze Pencil
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Products for Good
Annual ID:
OS25_IP009B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Physical Products
Annual ID:
OS25_EX018B
Award:
2025 Health & Wellness Merit Award
Agency:
Dentsu Creative Taiwan / Taipei + dentsu X Taiwan / Taipei + JILE PRODUCTION / Taipei
Client:
Awakening Foundation
Title:
FAKE MARRIAGE
Category:
Public Relations
Annual ID:
OS25_HW060M
Award:
2025 Health & Wellness Merit Award
Agency:
Supermassive / Sydney + FINCH / Sydney
Client:
36 Months
Title:
36 Months 'Raise the age'
Category:
Public Relations
Annual ID:
OS25_HW062M
Award:
2025 Health & Wellness Merit Award
Agency:
Area 23, an IPG Health Company / New York + StudioRx, an IPG Health Company / New York + Black Madre / Sao Paulo + Shanghai Wanlong Cultural Communication Company / Guangzhong
Client:
Zhejiang University
Title:
IDENTITY BUILDER
Category:
Online & Mobile
Annual ID:
OS25_HW053M
Award:
2025 Direct Marketing Merit Award
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Brand Partnerships
Annual ID:
OS25_DM105M
